$ACADEMY

$ACADEMY is a crypto token and gamified learning experience. The brand features pop-culture animated cartoons and fun images. The font and styling resembles futuristic-retro gaming and 8-Bit interactive elements.

Vision and Innovation

Using Blockchain Innovation and DAO Technology, we combined a systematic way to curate a brand and solution around having fun online, with education and public goods. $ACADEMY is a token that powers a DAO ecosystem of visionaries that support the preservation of knowledge & tools online. While empowering the tribe through funds and grants controlled and governed through the Democratized Contracts of the DAO.

Identifying Unique Challenges

We asked ourselves one main question, "How can we utilize crypto and blockchain in a way that the majority of the world is missing?" After our initial brainstorming and concepts we started to branch into what made things great, and what made them awful.

Resolving Complex Problems

First we focused on the UX, how can we design an experience that has things that people need and may not be saying out loud. We went through different concepts, NFT Memberships, Marketplace, Library, Games, Events, Magazines and Content, etc. Finally we focused on branding, as this is the one thing that we only get one shot and and will be the longevity of the project and our first impression. We combined these 2 elements to create a solution to the complex problem majority of Blockchain and NFT projects had.

User-Centric Design

We went with a smooth retro-futuristic design with gamified elements. We wanted to bridge the gap between traditional learning and the digital world. We also designed our user interface and language to cater to users who may not be interested in Blockchain, because we want to onboard and make an impact with users in a way that makes a change.

Meeting User Needs

Diverse users and goals are imperative to good design. For something as technologically heavy as a Blockchain project with Smart Contracts, we wanted to remove as much jargon and extra words as possible so we could communicate more through our actions and creative vision. $ACADEMY gives users the tools to solve complex digital solutions in a way that was never possible without smart contracts & blockchain technology.